28th August
Hello all, hope everything is well; today Cornwall was surprisingly sunny which was brilliant! Recently i expressed my love for fashion, now i will be expressing my love for i-D magazine. The British magazine was found by a former Vogue (another FANTASTIC magazine) art director Terry Jones in the 1980s. Personally what i love about i-D is not only does it dedicate itself to fashion it expands and dedicates itself to everything linked to fashion such as, art, music and youth culture. I find that the magazine is so popular because it has 'a bit of everything' which people have an interest in. i-D magazine has evolved over the years into a 'mature' glossy magazine but still has retained street style which is loved by its readers.
The magazine is well known for inventing The Straight up which is a documentary style of photography pioneered by Terry Jones. The Straight up is a West country expression meaning "tell it as it is" portraying the unexpected photographs of which i-D would pick people out from the street and it would follow by a Q&A. The winky smile, as soon as we see the winky smile most people instantly think of i-D. If its not winking then a streak of the models hair or a prop is their to cover one of the eyes. It creates such a unique branch of their magazine which makes their magazine so recognizable and individual.
i-D magazine covers (Models Kate Moss and Lily Cole)